Privacy Policy

Last updated: January 2026

This Privacy Policy describes how Lorukem Beauty Pty Ltd (ABN 83 427 619 058), operating as Lorukem Beauty Salon at 14 Dalley Street, Sydney NSW, Australia, collects, uses, stores, and protects personal information. Director Elena Morrison is responsible for overseeing compliance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles. By using our website, booking services, or communicating with us, you acknowledge that you have read and understood this policy.

Information We Collect

We collect personal information that you voluntarily provide when booking appointments, completing contact forms, purchasing gift vouchers, enrolling in our loyalty programme, or visiting our salon. This may include your full name, email address, phone number, date of birth, appointment preferences, treatment history, skin or hair concerns, allergy information, and payment details. We may also collect information automatically when you visit our website, such as your IP address, browser type, device information, pages viewed, and referring URLs through cookies and similar technologies as described in our Cookie Policy.

Health-related information disclosed during consultations — such as skin conditions, allergies, medications, or pregnancy status — is collected solely to ensure your safety and to tailor treatments appropriately. We treat this information with heightened care and restrict access to authorised staff members who require it to perform their professional duties.

How We Use Your Information

Personal information is used to process and manage appointment bookings, confirm schedules, send reminders, deliver the beauty services you request, process payments, respond to enquiries and feedback, administer our loyalty programme, and improve the quality of our salon operations. We may use your contact details to send service-related communications, including appointment confirmations, policy updates, and responses to messages you have submitted through our website or by email.

With your explicit consent, we may send promotional communications about new services, seasonal offers, or loyalty rewards. You may opt out of marketing messages at any time by clicking the unsubscribe link in any email or by contacting us at lorukem@hotmail.com. Opting out of marketing does not affect service-related communications necessary to fulfil your bookings.

Legal Basis and Compliance

We process personal information where necessary to perform our contract with you, comply with legal obligations under Australian law, protect your vital interests during treatment, or pursue legitimate business interests such as fraud prevention and service improvement. Where required by law, we obtain your consent before collecting or using sensitive information. Lorukem Beauty Pty Ltd does not sell, rent, or trade personal information to third parties for their independent marketing purposes.

Data Sharing and Third Parties

We may share limited personal information with trusted service providers who assist us in operating our business, including payment processors, appointment management software providers, email delivery services, and professional product suppliers where product orders are involved. These third parties are contractually required to handle data securely and only for the purposes we specify. We may also disclose information when required by law, court order, or government authority, or to protect the rights, property, or safety of Lorukem, our clients, or others.

Data Storage and Security

Personal information is stored on secure servers located in Australia and protected by administrative, technical, and physical safeguards including access controls, encrypted connections, password policies, and staff training on data handling procedures. While we implement industry-standard security measures, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security. In the event of a data breach likely to cause serious harm, we will notify affected individuals and the Office of the Australian Information Commissioner as required by the Notifiable Data Breaches scheme.

Data Retention

We retain personal information for as long as necessary to fulfil the purposes outlined in this policy, comply with legal and accounting requirements, resolve disputes, and enforce our agreements. Treatment records are typically retained for seven years in accordance with professional record-keeping standards. Marketing contact details are retained until you unsubscribe or request deletion. When information is no longer required, we securely delete or de-identify it using appropriate destruction methods.

Your Rights

Under the Privacy Act 1988, you have the right to request access to the personal information we hold about you and to request correction of inaccurate, incomplete, or outdated information. You may also request deletion of your data where we have no legal obligation to retain it. To exercise these rights, contact us at lorukem@hotmail.com or call +61280185642. We will respond within a reasonable timeframe, typically within 30 days. If you are dissatisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner at www.oaic.gov.au.

Children's Privacy

Our services are generally intended for adults and minors accompanied by a parent or guardian. We do not knowingly collect personal information from children under 16 without parental consent. If you believe we have inadvertently collected such information, please contact us immediately so we can take appropriate steps to delete it.

International Transfers

Some of our technology providers may process data outside Australia. Where this occurs, we take reasonable steps to ensure that overseas recipients comply with privacy standards substantially similar to the Australian Privacy Principles, including through contractual data protection clauses.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The revised version will be posted on this page with an updated date. We encourage you to review this policy periodically. Continued use of our services after changes are posted constitutes acceptance of the updated terms.

Contact Us

For privacy-related enquiries, contact Lorukem Beauty Pty Ltd, Director Elena Morrison, at 14 Dalley Street, Sydney NSW, Australia, email lorukem@hotmail.com, phone +61280185642.